/* ============ ECHO MEDYA ============ */
:root{
  --pink:#E9345C;
  --pink-dark:#C92348;
  --green:#86C440;
  --dark:#221E1F;
  --ink:#3A3536;
  --bg:#FCFBF9;
  --bg-alt:#EBE9E4;
  --card:#FFFFFF;
  --radius:22px;
  --shadow:0 12px 40px rgba(34,30,31,.08);
  --shadow-lg:0 24px 60px rgba(34,30,31,.14);
  --font-head:'Comfortaa',cursive;
  --font-body:'Poppins',sans-serif;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:var(--font-body);color:var(--ink);background:var(--bg);line-height:1.65;overflow-x:hidden}
img,svg{display:block}
a{text-decoration:none;color:inherit}
.container{width:min(1140px,92%);margin-inline:auto}
h1,h2,h3,h4{font-family:var(--font-head);color:var(--dark);line-height:1.25}

/* ---- utilities ---- */
.hl{color:var(--pink);position:relative;white-space:nowrap}
.hl::after{content:"";position:absolute;left:0;right:0;bottom:.05em;height:.35em;background:rgba(134,196,64,.35);z-index:-1;border-radius:4px;transform:scaleX(0);transform-origin:left;animation:hlIn .8s .6s ease forwards}
@keyframes hlIn{to{transform:scaleX(1)}}
.circled{position:relative;white-space:nowrap}
.circled::before{content:"";position:absolute;inset:-.15em -.35em;border:3px solid var(--pink);border-radius:50%;transform:rotate(-3deg);opacity:.85}
.circled-light{position:relative;white-space:nowrap}
.circled-light::before{content:"";position:absolute;inset:-.15em -.35em;border:3px solid #fff;border-radius:50%;transform:rotate(-3deg);opacity:.9}
.eyebrow{font-family:var(--font-head);font-weight:700;color:var(--pink);letter-spacing:.06em;text-transform:uppercase;font-size:.85rem;margin-bottom:14px}

/* ---- buttons ---- */
.btn{display:inline-flex;align-items:center;gap:8px;font-weight:600;font-family:var(--font-body);border-radius:999px;padding:14px 30px;font-size:.98rem;transition:transform .25s ease,box-shadow .25s ease,background .25s ease,color .25s ease;cursor:pointer;border:none}
.btn:hover{transform:translateY(-3px)}
.btn:active{transform:translateY(-1px)}
.btn-primary{background:var(--pink);color:#fff;box-shadow:0 10px 24px rgba(233,52,92,.35)}
.btn-primary:hover{background:var(--pink-dark);box-shadow:0 14px 30px rgba(233,52,92,.45)}
.btn-ghost{background:transparent;color:var(--dark);border:2px solid var(--dark)}
.btn-ghost:hover{background:var(--dark);color:#fff}
.btn-light{background:#fff;color:var(--pink);box-shadow:0 10px 24px rgba(0,0,0,.18)}
.btn-outline-light{background:transparent;color:#fff;border:2px solid rgba(255,255,255,.7)}
.btn-outline-light:hover{background:#fff;color:var(--pink)}
.btn-sm{padding:10px 22px;font-size:.9rem}
.arrow{font-family:var(--font-head);font-weight:700;transition:transform .25s}
.btn:hover .arrow{transform:translateX(4px)}

/* ---- nav ---- */
.nav{position:fixed;inset:0 0 auto 0;z-index:100;padding:18px 0;transition:background .3s,box-shadow .3s,padding .3s}
.nav.scrolled{background:rgba(252,251,249,.92);backdrop-filter:blur(14px);box-shadow:0 6px 30px rgba(34,30,31,.08);padding:10px 0}
.nav-inner{display:flex;align-items:center;justify-content:space-between}
.brand{display:flex;align-items:center;gap:10px}
.brand-mark{width:44px;height:44px;animation:spinIn 1s ease both}
@keyframes spinIn{from{transform:rotate(-160deg) scale(.4);opacity:0}to{transform:rotate(0) scale(1);opacity:1}}
.brand-text{font-family:var(--font-head);font-weight:700;font-size:1.5rem;color:var(--dark);letter-spacing:.01em}
.brand-text em{font-style:normal;color:var(--pink);font-weight:600;font-size:.8em;margin-left:2px}
.nav-links{display:flex;align-items:center;gap:26px}
.nav-links a:not(.btn){font-weight:500;font-size:.95rem;color:var(--dark);position:relative;padding:4px 0}
.nav-links a:not(.btn)::after{content:"";position:absolute;left:0;bottom:0;width:100%;height:2px;background:var(--pink);border-radius:2px;transform:scaleX(0);transform-origin:right;transition:transform .3s}
.nav-links a:not(.btn):hover::after{transform:scaleX(1);transform-origin:left}
.nav-toggle{display:none;flex-direction:column;gap:5px;background:none;border:none;cursor:pointer;padding:6px}
.nav-toggle span{width:26px;height:3px;background:var(--dark);border-radius:2px;transition:.3s}
.nav-toggle.open span:nth-child(1){transform:translateY(8px) rotate(45deg)}
.nav-toggle.open span:nth-child(2){opacity:0}
.nav-toggle.open span:nth-child(3){transform:translateY(-8px) rotate(-45deg)}

/* ---- hero ---- */
.hero{position:relative;min-height:100svh;display:flex;align-items:center;padding:140px 0 120px;overflow:hidden}
.hero-inner{position:relative;z-index:2;text-align:center;max-width:860px;margin-inline:auto}
.hero h1{font-size:clamp(2.2rem,5.2vw,4rem);font-weight:700;margin-bottom:24px}
.hero-sub{font-size:clamp(1rem,1.6vw,1.2rem);max-width:640px;margin:0 auto 36px;color:var(--ink)}
.hero-cta{display:flex;gap:16px;justify-content:center;flex-wrap:wrap;margin-bottom:60px}
.hero-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;max-width:760px;margin-inline:auto}
.stat{background:rgba(255,255,255,.75);backdrop-filter:blur(8px);border:1px solid rgba(34,30,31,.06);border-radius:var(--radius);padding:18px 10px;box-shadow:var(--shadow)}
.stat-num,.stat-plus{font-family:var(--font-head);font-weight:700;font-size:1.9rem;color:var(--pink)}
.stat-label{display:block;font-size:.8rem;color:var(--ink);margin-top:2px}
.hero-wave{position:absolute;left:0;right:0;bottom:-1px;z-index:1}
.hero-wave svg{width:100%;height:90px}

/* blobs & deco */
.blob{position:absolute;border-radius:50%;filter:blur(0);z-index:0;animation:float 9s ease-in-out infinite}
.blob-1{width:520px;height:520px;background:var(--bg-alt);top:-180px;right:-140px}
.blob-2{width:420px;height:420px;background:rgba(233,52,92,.07);bottom:-140px;left:-160px;animation-delay:-4s}
.blob-3{width:380px;height:380px;background:rgba(255,255,255,.08);top:-120px;right:-80px}
@keyframes float{0%,100%{transform:translateY(0) scale(1)}50%{transform:translateY(26px) scale(1.04)}}
.dots{position:absolute;width:90px;height:120px;background-image:radial-gradient(var(--pink) 3.2px,transparent 3.4px);background-size:26px 26px;opacity:.5;z-index:0}
.dots-tr{top:110px;right:6%}
.dots-bl{bottom:70px;left:5%}
.chev{position:absolute;font-family:var(--font-head);font-weight:700;color:var(--dark);opacity:.16;z-index:0;animation:chevSlide 5s ease-in-out infinite}
.chev-1{font-size:5rem;left:6%;top:30%}
.chev-2{font-size:3rem;right:10%;bottom:26%;color:var(--green);opacity:.4;animation-delay:-2s}
.chev-3{font-size:2.2rem;left:16%;bottom:14%;animation-delay:-3.5s}
@keyframes chevSlide{0%,100%{transform:translateX(0)}50%{transform:translateX(14px)}}

/* ---- marquee ---- */
.marquee-band{background:var(--bg-alt);padding:22px 0;position:relative;z-index:2}
.marquee{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee-track{display:flex;align-items:center;gap:34px;width:max-content;animation:scroll 36s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee-track span{font-family:var(--font-head);font-weight:600;font-size:1.02rem;color:var(--dark);white-space:nowrap;opacity:.85}
.dot-sep{width:9px;height:9px;border-radius:50%;background:var(--pink);flex:none}
@keyframes scroll{to{transform:translateX(-50%)}}

/* ---- sections ---- */
.section{padding:110px 0;position:relative;overflow:hidden}
.section-alt{background:var(--bg-alt)}
.section-head{text-align:center;max-width:680px;margin:0 auto 60px}
.section-head h2{font-size:clamp(1.7rem,3.4vw,2.6rem);margin-bottom:16px}
.section-sub{color:var(--ink);font-size:1.02rem}

/* ---- services ---- */
.services-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(255px,1fr));gap:22px}
.service{background:var(--card);border-radius:var(--radius);padding:30px 26px;box-shadow:var(--shadow);border:1px solid rgba(34,30,31,.05);transition:transform .35s ease,box-shadow .35s ease}
.service:hover{transform:translateY(-8px);box-shadow:var(--shadow-lg)}
.s-ico{width:64px;height:64px;border-radius:18px;background:#fff;border:1px solid rgba(34,30,31,.08);box-shadow:0 4px 14px rgba(34,30,31,.06);display:flex;align-items:center;justify-content:center;margin-bottom:18px;overflow:hidden;transition:transform .35s,box-shadow .35s}
.s-ico img{width:100%;height:100%;object-fit:cover;transform:scale(1.18)}
.service:hover .s-ico{transform:rotate(-6deg) scale(1.08);box-shadow:0 8px 20px rgba(233,52,92,.18)}
.service h3{font-size:1.08rem;margin-bottom:10px}
.service p{font-size:.9rem;color:var(--ink)}

/* ---- why ---- */
.why-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:22px;margin-bottom:56px}
.why-card{background:var(--card);border-radius:var(--radius);padding:34px 28px;box-shadow:var(--shadow);position:relative;overflow:hidden;transition:transform .35s,box-shadow .35s}
.why-card:hover{transform:translateY(-8px);box-shadow:var(--shadow-lg)}
.why-card::before{content:"";position:absolute;top:0;left:0;width:100%;height:5px;background:linear-gradient(90deg,var(--pink),var(--green));transform:scaleX(0);transform-origin:left;transition:transform .45s}
.why-card:hover::before{transform:scaleX(1)}
.why-num{font-family:var(--font-head);font-weight:700;font-size:2.4rem;color:rgba(233,52,92,.18);display:block;margin-bottom:10px}
.why-card h3{font-size:1.12rem;margin-bottom:12px}
.why-card p{font-size:.92rem}
.mission{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.mission-item{background:var(--dark);color:#EDEBE8;border-radius:var(--radius);padding:34px 30px}
.mission-item h4{color:var(--pink);font-size:1.15rem;margin-bottom:12px;font-family:var(--font-head)}
.mission-item p{font-size:.95rem;color:#D8D5D2}

/* ---- steps ---- */
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:22px;counter-reset:step}
.step{position:relative;background:var(--card);border-radius:var(--radius);padding:38px 26px 30px;box-shadow:var(--shadow);border:1px solid rgba(34,30,31,.05);transition:transform .35s,box-shadow .35s}
.step:hover{transform:translateY(-8px);box-shadow:var(--shadow-lg)}
.step-num{position:absolute;top:-20px;left:26px;width:44px;height:44px;border-radius:50%;background:var(--pink);color:#fff;font-family:var(--font-head);font-weight:700;font-size:1.2rem;display:flex;align-items:center;justify-content:center;box-shadow:0 8px 18px rgba(233,52,92,.4)}
.step h3{font-size:1.05rem;margin-bottom:10px}
.step p{font-size:.9rem}

/* ---- işlerimiz ---- */
.section-dark{background:var(--dark)}
.section-dark h2,.section-dark .section-head h2{color:#fff}
.section-dark .section-sub{color:#C9C5C2}
.works-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;grid-auto-flow:dense}
.work{position:relative;border:none;padding:0;border-radius:18px;overflow:hidden;cursor:pointer;aspect-ratio:9/16;background:#161314;display:block;width:100%;transition:transform .35s,box-shadow .35s}
.work.wide{grid-column:span 2;aspect-ratio:16/9}
.work img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s ease,opacity .35s}
.work:hover{transform:translateY(-6px);box-shadow:0 20px 50px rgba(0,0,0,.45)}
.work:hover img{transform:scale(1.06);opacity:.85}
.work::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 55%,rgba(0,0,0,.75));pointer-events:none}
.work-play{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:58px;height:58px;border-radius:50%;background:rgba(233,52,92,.92);box-shadow:0 8px 24px rgba(233,52,92,.5);z-index:2;transition:transform .3s}
.work-play::before{content:"";position:absolute;top:50%;left:53%;transform:translate(-50%,-50%);border-style:solid;border-width:11px 0 11px 18px;border-color:transparent transparent transparent #fff}
.work:hover .work-play{transform:translate(-50%,-50%) scale(1.15)}
.work-meta{position:absolute;left:16px;right:16px;bottom:14px;z-index:2;text-align:left;color:#fff;display:flex;flex-direction:column;gap:2px}
.work-meta strong{font-family:var(--font-head);font-size:.98rem;line-height:1.3}
.work-meta em{font-style:normal;font-size:.78rem;color:var(--green);font-weight:600}

/* ---- lightbox ---- */
.lightbox{position:fixed;inset:0;z-index:200;display:flex;align-items:center;justify-content:center}
.lightbox[hidden]{display:none}
.lb-backdrop{position:absolute;inset:0;background:rgba(15,13,14,.9);backdrop-filter:blur(6px)}
.lb-inner{position:relative;z-index:2;width:min(1000px,94vw);max-height:92svh;display:flex;flex-direction:column;gap:12px}
.lb-inner video{width:100%;max-height:80svh;border-radius:16px;background:#000;box-shadow:0 30px 80px rgba(0,0,0,.6)}
.lb-inner p{color:#EDEBE8;font-family:var(--font-head);font-weight:600;text-align:center}
.lb-close{position:absolute;top:-16px;right:-8px;z-index:3;width:42px;height:42px;border-radius:50%;border:none;background:var(--pink);color:#fff;font-size:1.5rem;line-height:1;cursor:pointer;box-shadow:0 8px 20px rgba(233,52,92,.5);transition:transform .25s}
.lb-close:hover{transform:rotate(90deg) scale(1.08)}

/* ---- packages ---- */
.packages{display:grid;grid-template-columns:repeat(auto-fit,minmax(270px,1fr));gap:26px;margin-bottom:70px}
.package{background:var(--card);border-radius:var(--radius);padding:38px 32px;box-shadow:var(--shadow);display:flex;flex-direction:column;transition:transform .35s,box-shadow .35s;border:1px solid rgba(34,30,31,.05)}
.package:hover{transform:translateY(-10px);box-shadow:var(--shadow-lg)}
.package-featured{border:2px solid var(--pink);transform:scale(1.03)}
.package-featured:hover{transform:scale(1.03) translateY(-10px)}
.pk-badge{align-self:flex-start;font-family:var(--font-head);font-weight:700;font-size:.78rem;background:var(--bg-alt);color:var(--dark);padding:6px 16px;border-radius:999px;margin-bottom:18px;letter-spacing:.04em}
.pk-badge-green{background:var(--green);color:#fff}
.package h3{font-size:1.5rem;margin-bottom:8px}
.pk-desc{font-size:.9rem;margin-bottom:22px;color:var(--ink)}
.package ul{list-style:none;margin-bottom:28px;flex:1}
.package li{padding:9px 0 9px 30px;position:relative;font-size:.95rem;border-bottom:1px dashed rgba(34,30,31,.1)}
.package li:last-child{border-bottom:none}
.package li::before{content:">";position:absolute;left:4px;color:var(--pink);font-family:var(--font-head);font-weight:700}
.pk-btn{justify-content:center}

/* ---- builder ---- */
.builder{background:var(--dark);border-radius:calc(var(--radius) + 8px);padding:50px 44px;color:#fff;position:relative;overflow:hidden}
.builder::after{content:">";position:absolute;right:30px;top:14px;font-family:var(--font-head);font-weight:700;font-size:6rem;color:rgba(233,52,92,.25)}
.builder-head h3{color:#fff;font-size:1.6rem;margin-bottom:8px}
.builder-head p{color:#C9C5C2;margin-bottom:30px}
.builder-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(215px,1fr));gap:12px;margin-bottom:30px}
.builder-grid label{display:flex;align-items:center;gap:10px;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);border-radius:14px;padding:13px 16px;cursor:pointer;transition:background .25s,border-color .25s,transform .2s;font-size:.9rem}
.builder-grid label:hover{background:rgba(255,255,255,.12);transform:translateY(-2px)}
.builder-grid input{accent-color:var(--pink);width:17px;height:17px;flex:none}
.builder-grid label:has(input:checked){background:rgba(233,52,92,.22);border-color:var(--pink)}
.builder-foot{display:flex;align-items:center;justify-content:space-between;gap:20px;flex-wrap:wrap}
#builderCount{color:#C9C5C2;font-size:.95rem}

/* ---- referanslar ---- */
.ref-grid{display:flex;flex-wrap:wrap;gap:14px;justify-content:center}
.ref-grid span{font-family:var(--font-head);font-weight:600;font-size:.92rem;background:var(--card);border:1px solid rgba(34,30,31,.08);box-shadow:var(--shadow);border-radius:999px;padding:12px 24px;color:var(--dark);transition:transform .25s,background .25s,color .25s}
.ref-grid span:hover{transform:translateY(-4px) rotate(-1deg);background:var(--pink);color:#fff}
.ref-more{background:var(--green)!important;color:#fff!important;border-color:transparent!important}

/* ---- cta band ---- */
.cta-band{position:relative;background:linear-gradient(135deg,var(--pink) 0%,var(--pink-dark) 100%);color:#fff;padding:110px 0;overflow:hidden;text-align:center}
.cta-inner{position:relative;z-index:2;max-width:720px}
.cta-band h2{color:#fff;font-size:clamp(1.8rem,3.6vw,2.7rem);margin-bottom:18px}
.cta-band p{color:rgba(255,255,255,.92);margin-bottom:34px;font-size:1.05rem}
.cta-actions{display:flex;gap:16px;justify-content:center;flex-wrap:wrap;margin-bottom:22px}
.cta-note{font-size:.88rem!important;color:rgba(255,255,255,.75)!important;margin-bottom:0!important}

/* ---- footer ---- */
.footer{background:var(--dark);color:#C9C5C2;padding:60px 0 40px;text-align:center}
.footer-inner{display:flex;flex-direction:column;align-items:center;gap:18px}
.brand-footer .brand-text{color:#fff}
.footer-slogan{font-family:var(--font-head);color:var(--pink);font-weight:600}
.footer-links{display:flex;gap:24px;flex-wrap:wrap;justify-content:center}
.footer-links a{font-size:.9rem;transition:color .25s}
.footer-links a:hover{color:var(--pink)}
.footer-copy{font-size:.8rem;color:#8A8684}

/* ---- reveal animations ---- */
.reveal{opacity:0;transform:translateY(34px);transition:opacity .8s cubic-bezier(.22,.61,.36,1),transform .8s cubic-bezier(.22,.61,.36,1)}
.reveal.visible{opacity:1;transform:none}
.delay-1{transition-delay:.12s}
.delay-2{transition-delay:.24s}
.delay-3{transition-delay:.36s}
.delay-4{transition-delay:.48s}
.services-grid .reveal:nth-child(3n+2){transition-delay:.1s}
.services-grid .reveal:nth-child(3n+3){transition-delay:.2s}
.why-grid .reveal:nth-child(2),.steps .reveal:nth-child(2){transition-delay:.1s}
.why-grid .reveal:nth-child(3),.steps .reveal:nth-child(3){transition-delay:.2s}
.why-grid .reveal:nth-child(4),.steps .reveal:nth-child(4){transition-delay:.3s}
.packages .reveal:nth-child(2){transition-delay:.12s}
.packages .reveal:nth-child(3){transition-delay:.24s}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms!important;transition-duration:.01ms!important}
  .reveal{opacity:1;transform:none}
}

/* ---- responsive ---- */
@media (max-width:900px){
  .mission{grid-template-columns:1fr}
  .hero-stats{grid-template-columns:repeat(2,1fr)}
  .package-featured{transform:none}
  .package-featured:hover{transform:translateY(-10px)}
  .works-grid{grid-template-columns:repeat(2,1fr);gap:12px}
}
@media (max-width:768px){
  .nav-toggle{display:flex}
  .nav-links{position:fixed;top:0;right:-100%;height:100svh;width:min(320px,80vw);background:var(--card);flex-direction:column;justify-content:center;gap:30px;box-shadow:-20px 0 60px rgba(0,0,0,.15);transition:right .4s cubic-bezier(.22,.61,.36,1)}
  .nav-links.open{right:0}
  .hero{padding:120px 0 100px}
  .section{padding:80px 0}
  .builder{padding:36px 24px}
  .chev-1{display:none}
}
@media (max-width:480px){
  .hero h1{font-size:1.95rem}
  .dots-tr{opacity:.22;width:64px}
  .hero-cta .btn{width:100%;justify-content:center}
  .builder-foot{flex-direction:column;align-items:stretch;text-align:center}
}